Person wearing a woven straw hat with colorful striped background.

Who, pray tell, is Madame X?

Why is the organization called The Madame X Academy, and why does it have a “fictional” headmistress?

Fictional?” Well, that’s not exactly true. The headmistress does, indeed, exist, and she’s the silent puppet master behind the secret inner-workings of the academy. Don’t all proper institutions of elevated learning have a strong figure as their headmistress? Madame X is the academy’s curator of curiosities, oddities, people and experiences. The name just adds a sense of mystery, but it isn’t a cultural or historic reference.

I created the fictional headmistress of a secret school for clever people’, with the fun, expressed goal of NOT telling you….however, after years of deliberate anonymity, I will disclose to my dear readers, that my name is Remi Adams….or is it?

Developing novel, exciting, useful, edu-tainment that delights families has always been a focus of mine; and I enjoy creating cool, unexpected touch-points for the Madame X families who participate in the program. I believe that African-American history and culture, explored through immersive experiences, transforms people of all ages. races and backgrounds.

We began with girls ages 8–13, but I realized that you can't build a ‘giving’ community and then hold some of it back. The knowledge, the culture, the joy of this work, belongs to everyone.

What’s Your Background?

I'm a futurist, creator, founder, educator, and community organizer, and I move through all of those identities at once. I'm a seasoned marketing professional and educator with over three decades of leadership experience; and my career has taken me across industries, cultures, and formats - from start-ups and agencies - to in-house corporate roles and consulting. My career has always been at the intersection of communications, marketing, brand strategy, design and education; within entertainment, technology, social impact and community organizing.

The scope and diversity of my work hasn’t been incidental. It's the source code of my life. The more worlds you've moved through, the more clearly you can see the one that's possible.

I'm enthusiastic to connect with others who share the same values, and who think more expansively about both the future and the importance of preserving legacy. I gravitate to other builders, dreamers, educators, creators and organizers who look at the world and see not what is, but what could be.

Stay Curious. Seek Truth. Embrace Humanity.